Justine Sacco who tweeted a racist 'joke' on Friday that sparked a social media revolt was unaware she had become front page news because she posted the message before boarding a 12-hour flight. Justine Sacco - the Communications Director for IAC, owned by Barry Diller, was flying to Cape Town when she Tweeted:
'Going to Africa. Hope I don't get AIDS. Just Kidding. I'm White!'
The post had been retweeted over 3,000 times and was picked up by news sites around the world by the time Sacco landed in Africa.
Blasted for being 'outrageous' and 'inappropriate', with titles like 'Worst Tweet of the Year' stacking up against her, Sacco promptly deleted the Tweet, with her entire Twitter account soon vanishing as well.
But the damage had been done, and IAC, a parent company for Vimeo, OkCupid, Tinder, CollegeHumor, and Dictionary.com among many others, were forced to comment on Sacco's behalf.
One man, Zac R, Tweeted that he went to the airport specifically to see her and took photos of her arrivial.
Looking at the IAC website again, her name has been removed and has been replaced with 'corporate communications.'
The voice mail which previously gave out her personal cell phone number for media inquiries with a strict deadline, has also been changed. The reason Sacco is traveling to Africa is still unknown, but chances are that Sacco won't get the warmest Christmas welcome
One Twitter user took it so far as to create a fake profile for Sacco named LOL Justine Sacco.
Her Byline reads, 'PR Disaster. Racist idiot. Don't mess around with sensitive jokes next time....serves her right!
see the fake account below...
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